Trello is an amazing product. Created in 2011 out of an existing company, it eventually was acquired by Atlassian for $425 million. How could an web application like Trello command a valuation of $425 million? How can a website that allows you to create lists of lists be so valuable?

In the future the winners are those who not only can ship the fastest, but those who can build their audiences and rally around a community or build one. The future SaaS company looks more like a media company: create the content first, build your audience, and then build the product that serves them best. SaaS product development is beginning to look more like traditional blogs. You write, write, write, then you sell the book, the course, or the merchandise.

Real Simple Syndication (RSS) is a forgotten web feed format the provides a standard format for receiving updates from websites. Can it become an antidote to the bloated and monopolized web we surf today? By setting up a feed, you can access directly the thoughts, ideas, and content of others without being forced into a centralized platform. The decentralized nature of websites and the RSS feeds they enable can offer hope for a web originally envisioned.

Product Managers know the importance of customer feedback to iterate and plan a product roadmap. But as a former CSM and team lead, I experienced first hand the huge opportunity lost in not leveraging CSMs as a source of customer & product feedback.